RWND is an Indian clothing and lifestyle label inspired by the colours, crafts and stories that have always been part of India. We started with a simple thought — to look back without looking backwards. Because India never really goes out of style. It just keeps getting rediscovered.
The hand block prints. The unexpected colours. The familiar textiles. The little details we grew up seeing — things our mothers knew, our grandmothers wore, and somehow, we find ourselves wanting again, just in our own way.
At RWND, we take these familiar pieces of India and give them a fresh point of view through contemporary silhouettes and effortless everyday dressing.
Our collections are made in small batches, using traditional craft techniques and working closely with the people who keep these skills alive. The variations, textures and little imperfections that come with something made by hand are not flaws to us — they are part of the story.
We don’t want to simply preserve what came before. We want to give it a new life.
ABOUT THE DESIGNER
Born in 1997, Muskan Singh is the founder and CEO of RWND. After high school, she studied fashion at the National Institute of Fashion Technology (NIFT), Mumbai, and went on to work with Future Lifestyle Limited, where she gained first-hand experience of the fashion industry and the business behind it.
Then came 2020.
As the world came to a standstill during the COVID-19 pandemic, Muskan saw the uncertainty as an opportunity to pause, rethink and finally build something of her own. That decision became RWND.
Established in December 2020, RWND began with Muskan’s love for Indian textiles, prints and craftsmanship, and her belief that the things we inherit from the past can still have a place in the way we dress today. From developing products and prints to shaping the brand’s creative direction, Muskan remains closely involved in building RWND.
Her philosophy is simple:
Every crisis can be the beginning of something new.
Our turtle is more than our logo. It represents how we believe good things should be made — slowly, thoughtfully and with intention.
In a world that constantly asks us to move faster, the turtle reminds us to pause, appreciate the process and value the hands behind what we wear.
Slow by choice. Timeless by nature.